Beauty Industry

Nail Polish/Movie Tie-In Deal Goes Bad

American International was to hook up with the highly anticipated Hunger Games’s movie franchise on a nail polish line. They head to court instead.

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By: Jamie Matusow

Editor-in-Chief

American International Industries is suing Lionsgate, the studio behind the upcoming and highly anticipated film version of The Hunger Games, for $10 million over a deal to create special nail polish in connection with the movie’s March release, according to a recent story in the Hollywood Reporter.

The privately-held manufacturer of personal care and beauty products filed a lawsuit last Wednesday in LA Superior Court. The company claims that it closed a deal in late October to create a Hunger Games-branded version of its “China Glaze” nail polish, as well as contribute to the promotional campaign for the adaptation of the popular Suzanne Collins novel.

Word of the proposed movie-tie in nail polish connection hit the internet in mid-November. According to the Hollywood Reporter, the companies are in disagreement over how Lionsgate attempted to unilaterally terminate the agreement. American says it purchased millions of dollars in nail polish materials and expended substantial time and labor in reliance on the fully-executed contract, and it wants $10 million in damages.

The book series has sold more than 16 million copies, according to Scholastic. The nail polish collection would have followed other similar movie-tie in beauty deals like the ones for the Twilight Series and the recently released Muppets movie.


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